How important is it to have a mobile friendly website?
If your website does not currently have mobile-friendly version, you are not alone. The majority of sites today do not have mobile-friendly version. It is true that mobile browsing is on the rise, yet despite this fact, it is still a very small portion of current web traffic.
Looking forward we can all see that mobile browsing will play a major roll in the future of the web, and with the constant introduction of new mobile devices this is sure to increase.
Making your website mobile friendly can help provide a better user experience to mobile users by making it easier to browse and load faster on a limited connection.
Will your audience benefit and use your website if it is mobile friendly?
Another solution to capture some of the ever growing mobile traffic is providing a mobile app for a specific service. By providing an integrated and fast service from an app you can provide a user with useful information while cutting out pages that are cumbersome to read through on a mobile device. Many sites such as Facebook and Twitter, currently have mobile apps that provide a condensed but useful service to users on the go.
Which solution is is best for you?
Should you continue with a traditional website, create a mobile friendly version, or invest in a mobile app? One of the most important things to consider when making your decision is your audience, and how they are using your website. Analyzing the traffic to your site can give you a good idea of how much of your user base is currently viewing your site from mobile devices, and if it is worth it to invest in a mobile solution.